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On June 30, IDC data showed that in the first quarter of 2022, 3.563 million VR headsets were shipped worldwide, of which Oculus accounted for 90% of the global VR market. China's VR headset shipments reached 257,000 units, a year-on-year increase of 14.8%. Among them, all-in-one VR shipments accounted for 228,000 units, accounting for 88.9% of the total VR shipments. Pico Neo3, Qiyu Dream, and Qiyu 3 were shipped in the consumer market. The first three product models.

IDC pointed out that three major characteristics of the domestic AR/VR market in 2022 deserve attention. First, manufacturers continue to increase their investment in the consumer market. In 2022, many manufacturers in the AR and VR fields have increased their investment in the consumer market. From the perspective of product form, price positioning, content products, etc., more adjustments have been made for consumers. There are also manufacturers whose strategic focus was on the commercial market before, and this year they have also updated their plans for new consumer-grade headsets.

Second, short-focus new products are expected to appear one after another. In terms of new products, the release rate of new products for all-in-one VR in the second half of the year will be significantly faster than that in the first half of the year. IDC predicts that the unit price of the new product will be higher than the entry-level product launched last year. At the same time, the experience of face and gesture recognition will be significantly improved, especially short-focus products will appear more intensively in the second half of the year.

The third is that manufacturers pay attention to the two main lines of marketing and product R&D at the same time. Even if there are differences in their own positioning of local manufacturers, on the whole, they will focus on the two main lines of marketing and R&D at the same time this year. From a marketing point of view, Douyin, Bilibili, and Weibo have become the main platforms for publicity on various online platforms; at the same time, manufacturers are also paying attention to the expansion of experience in offline stores and offline entertainment centers. In terms of product R&D, there are still many start-ups that have invested heavily in the R&D and upgrading of hardware products.