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According to news on July 1, according to a number of media reports, the storm of semiconductor chip cutting orders and price reductions has expanded. Microcontrollers (MCUs), whose prices were relatively rigid and in short supply, began to see an avalanche of quotations, especially the prices of consumer applications locked by Taiwan factories. The pressure is the greatest, and there is news that the prices of the top five MCU manufacturers in the world have been cut in half.

After the original shortage of chips was repeatedly placed by the client, the demand has not been as expected due to the pressure of inflation, war, and interest rate hikes. Another key chip facing pressure to cut orders and lower prices, the demand was not as good as expected, and it began to cut inventory and clear prices.

Business Times pointed out that global inflation has intensified, and the consumer electronics market has not bottomed out, making the storm of semiconductor orders continue to expand. The latest news is that the world's leading MCU (microcontroller) manufacturers STMicroelectronics, Infineon and other MCU manufacturers offer quotations There was a decline, which also impacted Taiwan stock-related groups today. Nuvo Tang, Shengqun, Yingguang, Songhan and other groups suffered heavy losses. In the face of the correction of the consumer market, which has not yet bottomed out, Taiwanese MCU manufacturers have also continued to turn to high-end applications such as automotive and 32-bit to resist the macro decline.

The prosperity of consumer electronics has not improved this year, which has also led to frequent sales of semiconductor chips, but MCU is a relatively under pressure area. At present, the terminal demand in the consumer home appliance market in mainland China has declined significantly. In addition, the gross profit of MCU manufacturers has reached a historical peak, and the transfer ability is limited.