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The year 2022 has been called the "Year of AR" by many practitioners. On the one hand, consumer-grade products for the C-tier have officially risen, with 270,000 AR brands shipping worldwide in 2022, including 170,000 consumer-grade AR brands, surpassing enterprise brands for the first time. On the other hand, AR startups have launched their own consumer-grade flagship products. Domestic AR brands have launched a number of consumer-grade AR glasses in 2022, such as Nreal Air, Rokid Air, Thunderbird Air and Shadow Eye Air in the 2,000 yuan class, all of which have achieved good market sales worldwide.

But in contrast, not as many of our gamer friends and movie lovers around us seem to have gotten their hands on AR devices. Is the first year of AR really here?

From the definition of AR in 1997 to the blossoming of AR in the market today, the AR industry has gone through more than 20 years of rapid development and a long period of technology accumulation. In the past year, AR has gained breakthrough progress in terms of ease of use, which is a key factor for AR products to move quickly to the consumer market. Although the computing power of AR at this stage is still dependent on the mobile computing side itself, this year AR manufacturers have successfully miniaturized the devices and made them wearable products, breaking the popular perception of AR glasses as a "bulky headset", while improving the experience in terms of display and interaction, bringing several star products to the market. The star products.

In a hot environment, we need more "cold thinking", and after getting rid of the hardware shackles, the road of AR is only halfway. After the hardware enters the consumer level, there is still a lack of rich content ecology before the real AR year arrives. The word road VR" "Crossfire Sierra squad sin" and other big as PSVR2 escort, VR has only been able to continue to absorb several generations of game consoles to cultivate a mature market.

At present, after the novelty of the users has passed, whether the AR products for the consumer end, with large-screen viewing and AR space as the main scenes, can maintain user stickiness through content operation is an important reason why the market has reacted enthusiastically to the entry of mobile phone technology giants such as Apple this year: a mature hardware platform can only attract more developers to participate in the research and development of AR applications, AR games and film content A mature hardware platform will attract more developers to participate in the development of AR applications, AR games and film content. When the first "killer app" and the first pop-up content of the AR platform are born, it will not be difficult to foresee the moment of AR's frenzy.