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Many people may have been concerned about the automotive industry high-performance chips, the next step towards the cabin driving fusion of the central piece of the chip, such as NVIDIA's Thro and Qualcomm's Snapdragon Ride Flex, such as 8775 and 8797, but in fact, at present, the central piece of the car's arithmetic of the chip there are still a lot of obstacles, in particular, the giants of the supply chain and the tool chain of the fight.

Cockpit, Qualcomm is a one-trick pony from the cost and delivery schedule is very good; high-level intelligent driving, Nvidia dominates but China's new forces are drumming up the strength of independent research and development. Therefore, the central arithmetic should also be scorched for a period of time. Qualcomm, the only cockpit company, recently unveiled its new Cockpit Elite and Ride Elite platforms at its Snapdragon Summit 2024. Elite translates to Elite, which is enough to indicate that both are high-end SoCs that use the same new Oryon CPUs as those used in the Snapdragon 8 Elite smartphone. CPU, and Qualcomm also said that this series of chips has enough room for a 10-year lifecycle.

In this article, we'll take a look at the next generation of Qualcomm's smart car chips - the Snapdragon Cockpit Elite and Ride Elite.

Qualcomm announced the new Smart Cockpit Cockpit Elite and Smart Driving Ride Elite platforms featuring new Oryon CPU technology, which delivers a 3x and 12x increase in CPU compute performance and GPU and NPU AI performance, respectively, over previous versions.

The Smart Cockpit Snapdragon Cockpit Elite better supports and revolutionises cockpit AI, such as smart car manuals and local LLM grand models for zone audio training, support for up to 16 4K displays simultaneously, and more.

Smart Driving Snapdragon Ride Elite supports up to 40 simultaneous sensors such as cameras and LIDAR, in addition to behavioural learning technology that automatically acts on your preferences.

The Snapdragon Cockpit Elite and Snapdragon Ride Elite will be available in 2025, with the odds being that Ideal and Mercedes will debut.

Cockpit Chip Cockpit Elite 

Smart car era Qualcomm's cockpit experienced from 820 to 8155, then 8195, to the latest generation 8295 in fact they all belong to the second generation of Qualcomm's smart car cockpit chip, if the first generation is the 602 listed in 2014. The new generation Cockpit Elite , which uses:

1.Oryon CPU the same as the one on the new Snapdragon 8 Elite phones, with 3 times the CPU performance of the previous generation Snapdragon Cockpit with Kryo CPU.

2. Hexagon NPU with 12x more AI power than the previous generation.

3. Adreno GPU, which delivers a 3x performance boost with advanced rendering capabilities for gaming, multimedia and dynamic driver information.

So, in terms of smart cockpit applications:

Snapdragon Cockpit Elite supports up to 16 simultaneous 4K displays in a single vehicle, enabling real-time ray tracing of ‘critical visual information’ and ‘immersive 3D experiences. experience.

The enhanced CPU supports simultaneous tasks such as navigation, music, calls and gaming - the CPU is also very important in the multi-functionality of the cockpit.

But the star of the Cockpit Elite is undoubtedly the AI technology. Qualcomm says its Hexagon NPU ‘can process large language models (LLMs) with billions of parameters locally in the vehicle’. For example, we've talked about GPT-type local user manual quizzes in previous posts.

Qualcomm claims that the Snapdragon Cockpit Elite also ‘learns and adapts to your preferences’ and even ‘automatically takes action’. In fact, this answer is more general, in general, in artificial intelligence AI support cockpit can achieve our previous article ‘intelligent cockpit series text one, what is he in the end? What is it exactly?’, we talked about the car that understands you. In addition, Snapdragon Elite recognises the number of passengers and changes its routine accordingly, for example, blocking phone notifications if others can hear them, or using ‘zone audio’ to target relevant audio to the driver while focusing on playing music for the passengers.

Snapdragon Ride Elite

It essentially pairs with the Cockpit Elite as a single SoC for self-driving cars and can support autonomous driving up to L3. The Qualcomm Ride Smart Driving chip was first turned on with the 8530 and 8540 for use in GM vehicle lines. After that, 8620/8650 began to expand the customer base, such as BMW, Mercedes-Benz, Audi, Porsche, Stellantis, etc. Of course, the above chips need to be combined with its 9000 acceleration chip to achieve large computing power. However, the 8775 and 8797 released in the past two years are more like the trend of centralised computing chips, but the Ride Elite released this time is in the direction of Smart Driving, which is supposed to be an iteration of the 85 and 86 series without the need for an additional accelerator chip.

The main highlight of the Ride Elite is the support for up to 40 sensors. These include more than 20 16MP cameras with 360º FoV and an infrared camera for the passenger. It clearly captures signs, lanes and objects and recognises passenger gestures. Powerful with an Image Signal Processor (ISP), it also supports radar/LIDAR point cloud processing.

In terms of algorithmic support, it supports an end-to-end autonomous driving system with advanced features such as visual perception, sensor fusion, path planning, localisation and complete vehicle control, all of which can operate simultaneously, independently and without interference.

It also provides adaptive response and active assistance to ensure a personalised experience. In addition, the Snapdragon Ride Elite NPU is equipped with a Transformer accelerator and vector engine to ensure low latency and high accuracy while maintaining optimised power consumption.

Taken together

Qualcomm Snapdragon Cockpit Elite and Ride Elite meet the needs of future smart car customers by adopting the next-generation Oryon CPU technology, which is the strength of Qualcomm's lineup in the smart era with its powerful CPU technology; and by enhancing the AI of the Hexagon NPU and the display support capabilities of the Adreno GPU. In addition, Qualcomm said its chips adopt SDV software-defined architecture development support, through a unified software framework to achieve scalability and continuous enhancement, thus simplifying development, improve developer efficiency and shorten the time to market.

For development programmes, it has to be said that Qualcomm still has a set that can help developers quickly iterate to market, which is also the premise of the current cockpit volume, the chip platform gives good logistics.

Therefore, Qualcomm Snapdragon Cockpit Elite and Ride Elite is bound to cause another iteration of the intelligent car, because Qualcomm from the product hardware end, standing in the end customer perspective to help enhance the experience; in the development end to simplify the development, to help enhance the efficiency of the developers to compress the time to market. This is also the current new forces in the chip competition need to think about the problem, not only to protect the terminal needs, but also need to consider the cost and improve development efficiency.