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Due to the high price, many consumers are discouraged from MicroLED TVS. Recently, SAMSUNG has launched the Micro LED TV cost reduction project, the goal is to reduce the production cost in the next 2-3 years to the current 1/10.

High manufacturing costs are one of the biggest obstacles to the popularity of MicroLED TVS. MicroLED technology involves a number of cross-cutting industries, including LED, semiconductor, panel upstream and downstream supply chains, which increase the complexity and cost of research and development and production. mass transfer (mass transfer) is one of the key technologies to achieve large-scale cost reduction, but it still faces significant challenges.

At present, the price of Micro LED TVS is significantly higher than that of OLED or QLED TVS. For example, SAMSUNG's Micro LED TVS usually cost more than $100,000, while specific to the Chinese market, 110 inch and 89 inch Micro LED TVS are priced at 1.05 million yuan and 750,000 yuan, respectively.

Although some companies such as PlayNitride are trying to drive down the price of MicroLED TVS by reducing the cost of the entire supply chain, overall, there are still high costs in all aspects of the supply chain.

It is worth mentioning that the investment of SAMSUNG Display and LG Display in the field of Micro LED has slowed down due to high production costs, insufficient application demand and insufficient profitability caused by overheating competition. In particular, Apple canceled its cooperation with AMS Osram's MicroLED smartwatch at the beginning of 2024, once again causing the industry to question the commercial application of MicroLED.

However, SAMSUNG now seems to hope that by reducing the cost of MicroLED, promote the industrialization process of MicroLED TV, and obtain the market application opportunity of MicroLED technology.

SAMSUNG's Video Display (VD) division believes that expanding the Micro LED TV market requires a significant reduction in production costs and has decided to drive cost innovation together with its partners. It is reported that SAMSUNG held a workshop and invited more than 30 core partners in various technical areas of Micro LED TV manufacturing, such as light sources, backplanes, transfer and bonding materials. SAMSUNG has also set up an internal task force (TF).

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