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SA: Apple's Bluetooth TWS headset market share is shrinking, but still maintains its lead

SA: Apple's Bluetooth TWS headset market share is shrinking, but still maintains its lead

Source:our siteTime:2022-09-21Views:

On September 21, market research firm Strategy Analytics released a report predicting that Bluetooth TWS headsets will grow in 2022 and 2023.

On September 21, market research firm Strategy Analytics released a report predicting that Bluetooth TWS headsets will grow in 2022 and 2023.


SA believes that Apple will continue to lead the TWS market, but its market share will continue to shrink due to inflation. In addition, the pandemic has reduced investment, human capital, and the withdrawal of global supply chains, which have restrained the long-term potential growth of the TWS headset market.


According to the report, India is the fastest growing country in the TWS market, overtaking the Western European market by 2022 and North America by 2023.


Analysts believe that major manufacturers such as Apple, Xiaomi, realme, JBL, vivo, OPPO, and Samsung will face the risk of reducing the share of Bluetooth devices, and it is expected that Apple will still lead the TWS headset market.

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Previously, the latest statistics from Canalys showed that the global shipments of personal smart audio devices in the second quarter of 2022 reached 98.1 million units, a year-on-year decrease of 1.7%.

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As the world's third-largest market for personal smart audio devices, India bucked the trend this quarter, with shipments up 55.0%, the report noted. But India's gains were not enough to offset the overall decline in global markets, which fell 1% in the U.S. and 13% in China. TWS was the only personal smart audio device category to grow, increasing 8% to 63 million units.

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