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On August 15, Strategy Analytics released "Is the Consumer AR Terminal Market Finally Coming? From 2020 to 2021, the market revenue will triple in size” report. The report shows that the market size of consumer-grade AR head display equipment will triple from 2020 to 2021. Among them, the domestic AR equipment brand Nreal ranks first, with a market share of 81% in the first half of 2022. It is reported that the brand is about to release new products in China and officially return to the Chinese market.

Consumer-grade AR headsets grow in volume

Under the blessing of the metaverse concept, the AR/VR market has attracted more attention, and shipments have experienced explosive growth. The latest report from Strategy Analytics shows that the consumer AR end market will triple in terms of market revenue from 2020 to 2021.

“Consumer AR headset shipments will grow 161% year-over-year between 2020 and 2021,” said Strategy Analytics Executive Director and report author. Over the same period, consumer AR headset revenue growth outpaced the overall market, growing by more than 300% year-on-year. %."

Among them, Chinese brand Nreal is an early leader in this field, with its shipments reaching 75% of the market in 2021 and rising to 81% in the first half of 2022.

One of the reasons for being able to achieve the market first is due to Nreal’s technological approach to reducing the price of AR hardware to a level acceptable to consumers ($599).

According to public information, Nreal was established in January 2017 and is headquartered in Beijing. Nreal has established an industrialization base in Wuxi, and launched its products to the United Kingdom, the United States, Japan, South Korea, Spain, and Germany. So far, it has established commercial cooperation with nearly 10 international first-tier operators, becoming the world's first consumer-grade At the product level, it is an enterprise that connects the whole chain of AR glasses, mobile phone manufacturers, telecom operators, and AR content ecology.

It is understood that the SDK platform NRSDK developed by Nreal is compatible with the world's mainstream XR standard interfaces such as OpenXR and GSXR, and has been recognized by nearly 20,000 developers around the world.

In terms of financing process, in 2021, Nreal completed the C round of financing of 100 million US dollars, and completed the C+ round of financing led by Alibaba in March this year, and the cumulative financing amount exceeded 200 million US dollars.