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Qualcomm to cut mid-range and entry-level Snapdragon processor prices next year

Qualcomm to cut mid-range and entry-level Snapdragon processor prices next year

Source:our siteTime:2022-12-29Views:

Qualcomm may cut the prices of its mid-range and entry-level Snapdragon mobile processors, including the Snapdragon 400 and 600 series, in 2023, according to market sources cited by Taiwanese media outlet Electronic Times on December 29.

Qualcomm may cut the prices of its mid-range and entry-level Snapdragon mobile processors, including the Snapdragon 400 and 600 series, in 2023, according to market sources cited by Taiwanese media outlet Electronic Times on December 29.


It's unclear whether Qualcomm's move will lead to a price war," the source said. In any case, slowing demand in the mid-range and entry-level handset market and general price sensitivity increase the likelihood that future handset brands will push Qualcomm and MediaTek to cut prices."


Recently market research firm Counterpoint Research published a report on the global smartphone AP (application processor) market in the third quarter of 2022. In terms of shipments, MediaTek still ranked first, but its market share dropped to 35 percent; Qualcomm, which ranked second, saw its market share rise to 31 percent; the next three to five were Apple, Spreadtrum and Samsung.


According to a report released by market research firm Strategy Analytics, global smartphone shipments will decline by 10% year-on-year in 2022. The downward trajectory will continue into 2023, but the annual growth rate will improve to -5%. Global smartphone shipments will reach their lowest level since 2014. This is a very tough time for the industry as a whole.

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