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With the development of AI technology, the integration of AI and wearable device industry is getting closer and closer, including Bluetooth chips, algorithms, applications, and other industry chain upstream and downstream multiple links are supported by AI technology. At the same time, the integration of AI technology and wearable devices also ushered in more possibilities. Especially in the application of open headphones, AI technology brings new growth points and innovation opportunities.

Headset open headphones, AI intelligent body headphones released, open headphones category again rich

Data from a number of international market research organisations show that in the first half of 2024, domestic open headphones became the main increment in the Bluetooth headset market, with sales of 11.84 million units in the first half of this year, with year-on-year growth reaching 303.6%. Among them, on-ear headphones became the fastest-growing segment of open headphones, with shipments growing 1015% year-on-year. The broad prospects of the open headphone market made ByteDance also spend a lot of money to acquire the open headphone brand Oladance.

Just recently, several brands have released open headphones, including NTT Sonority, Sound Broad, Beanbag, Nothing, and Sony. Among the products mentioned above, NTT Sonority released nwm ONE, a headband open headphone, which enriches the open headphone product category, and Doubao released Ola Friend, an AI intelligent body headphone.

Beanbag intelligent body headphones Ola Friend, the most attention than the AI function. As the biggest gimmick of this headset, what is the difference between Ola Friend and ordinary headphones with AI function? According to the official introduction, Ola Friend can access the big model of Doubao, and can be deeply integrated with the Doubao APP. After wearing the headset, you only need to wake up the headset by keywords, you can travel navigation, English learning and other functions.

However, from the functional point of view, Ola Friend is not very different from other headphones with AI functions, and its personalisation capabilities are basically similar, the only difference is the introduction of the Doubao big model. Of course, this is one of the reasons why ByteDance acquired Oladance and launched AI headphones, empowering AI capabilities to the headphone field and complementing the AI layout. In the future, what AI capabilities Ola Friend will innovate in personalisation is worth looking forward to.

In addition, among the recently released open headphones, NTT Sonority released headset open headphones - nwm ONE, which brings innovation to both headphones as well as the open headphone industry. According to the introduction, the biggest difference of nwm ON compared to traditional closed headphones is the unsealed design of the ear cups, leaving the sound chamber exposed. The open design can bring a wider sound field, and with the addition of AI technology, it can also enhance the stereo effect.

From the point of view of these new products, the application field of open headphones ranges from daily wear to gaming scenarios, and from the point of view of product form, open headphones no longer only have the hanging ear type and ear clip type, NTT Sonority released the headset open headset - nwm ONE, enriching the product form of the headset. From the viewpoint of technology trends, Beanbag released the AI intelligent body headset Ola Friend, once again deeply integrated AI technology.