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The price of touch display driver chips may fall further in Q2

The price of touch display driver chips may fall further in Q2

Source:本站Time:2022-03-26Views:

Due to the sluggish sales performance of the smartphone terminal market and the decline in demand, the industry expects that the price of touch display driver chips (TDDI) may fall further in the second quarter.According to DigiTimes, citing the sourc…

Due to the sluggish sales performance of the smartphone terminal market and the decline in demand, the industry expects that the price of touch display driver chips (TDDI) may fall further in the second quarter.


According to DigiTimes, citing the source, the year-to-date shipments of mobile phones from Chinese brand manufacturers have been disappointing, dragging down demand for TDDI chips for mobile phones. Relevant TDDI chip suppliers are under pressure to lower their quotations in the second quarter.


In addition, the sources pointed out that China-based mobile phone makers are looking to adopt OLED displays in more models, which will have a long-term negative impact on the demand and price of TDDI chips.


Display driver IC suppliers including Novatek, Qijing, Tianyu and Sitronix have moved to diversify the target market for their TDDI chip products to include automotive, tablet PCs and other consumer electronic devices , and plans to reduce TDDI chip shipments for mobile phones.


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