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Huawei recently launched the world's first largest and thinnest commercial tri-folding screen mobile phone, which not only set off a pre-sale frenzy, but also caused a hot debate at home and abroad.

According to the data on the official website of Huawei Mall, the 256GB version of the phone is priced at 19,999 yuan, the 512GB version is priced at 21,999 yuan, and the 1TB version is priced at 23,999 yuan, and it was officially put on sale at 10:08 on the 20th, and the number of people who have made reservations has reached 6,622,000 up to now.

The mass production of the world's first triple folding screen mobile phone is the epitome of technological innovation in domestic mobile phones. For many years, domestic mobile phones have been closely following the pace of Apple and Samsung mobile phone leading innovation. In fact, since the concept of tri-folding screen mobile phone has been put forward for some time, but there are significant differences between the conceptual machine and the mass production machine in terms of production purpose, design features, technical maturity and market positioning. The tri-folding screen, compared with the two-folding screen, is not only a change in appearance, but also means that a number of technological breakthroughs have been achieved in the hinge and screen, responding to users' concerns about the reliability of the hardware, thinness and lightness, and the quality of the screen, and demonstrating the hard power of domestic mobile phones.

This reflects the leading position of domestic mobile phones in the high-end market. As smartphones enter the inventory market, the replacement cycle is lengthening, market growth is slowing down superimposed on demand upgrading, and in the face of continuously rising R&D investment and innovation costs, domestic mobile phones have moved into the high-end market. In recent years, the folding screen mobile phone has become the ‘darling’ of the high-end market, Huawei took the lead in launching the subversive and innovative tri-folding screen mobile phone, indicating that domestic mobile phones in the high-end market is from catching up to leading. Huawei and Apple released new mobile phones on the same day, the foreign media believe that ‘this is a brand influence of the competition, but also a glimpse of the scientific and technological strength of China and the United States’.

Three folding screen can become the mainstream form of folding screen mobile phone in the future, is still unknown. At present, the folding screen mobile phone has a horizontal folding, horizontal folding, vertical folding and other forms, triple folding form to cater for business people, technology enthusiasts and other minority user groups. This time, after Huawei announced the price of tri-folding screen mobile phone nearly 20,000 yuan, many netizens exclaimed that it was too expensive. In fact, three folding screen mobile phone because of the high cost of technology, configuration, has its own precise market positioning, is unlikely to become a popular product. Because of this, there is no scale effect brought about by cost dilution, three folding screen mobile phone in the short term is also very difficult to significantly reduce the price. At the same time, three folding screen mobile phone also need to continue to work in the thin and light durable, in order to get more users favour.

But it is certain that the three folding screen mobile phone is an important part of the iterative upgrade of smart phones. A netizen saw the three folding screen mobile phone unfolding screen size after laughing that ‘years later, they silently pulled out an LCD TV from their pockets’. This joke speaks to the direction of smartphone upgrades. Since the beginning of 2018, global smartphone shipments have continued to decline and continue to be in the doldrums, but only the folding screen mobile phone has bucked the trend and has a stable growth rate. The reason for this is that the appearance of folding screen mobile phones has a significant difference in form compared with previous tablet phones and curved screen mobile phones, solving the problem of coexistence of portability and large screen, and bringing consumers a refreshing experience. Obviously, no matter what form, towards a larger screen will still be the direction of the smartphone diligently seeking.

The tri-folding screen mobile phone will inject more new momentum into the entire smartphone market. Since the beginning of this year, the mobile phone market has ushered in a new round of replacement, and the intensive release of new products such as artificial intelligence mobile phones, folding screen mobile phones, and 5G mobile phones has released consumer demand and helped the mobile phone market to get out of the doldrums and achieve growth. Tri-folding screen mobile phones will also bring new growth points to the smartphone market. With the mass production of tri-folding screen mobile phones, the industry supply chain will continue to improve, and will also bring greater opportunities to the industry chain upstream and downstream related enterprises.

There is still incremental capacity in the stock, and good products always have a way out. The hot pre-sale of tri-folding screen mobile phones shows that domestic mobile phones and even China's manufacturing can only rely on disruptive innovation and original innovation to gain a foothold in the market and win the future.

Source: Economic Daily News

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