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News on September 6th, from September 1st to 3rd, the 2022 World Artificial Intelligence Conference (WAIC) will be held in Shanghai, with the theme of "Intelligent Connected World, Unbounded World", to discuss new AI technologies and the hard core of the new metaverse track. Technology, integration scenarios and industrial ecology. Since 2018, Qualcomm has participated in five consecutive WAICs. This year, it has presented innovative achievements in the integration of 5G, AI, and XR technologies in various forms: Qualcomm President and CEO Ammon delivered a keynote speech at the opening ceremony. , Qualcomm spokesperson participated in several forums on the theme of chips, metaverse, terminal-side AI, etc.; the company's hard-core technology display was selected as the treasure of WAIC town hall; Snapdragon X70 was selected as the highest award of the conference - SAIL (Excellent Artificial Intelligence Leading winner) Award TOP30.

"Unified Technology Roadmap" Promotes Metaverse Takeoff

In his opening speech at the conference, Qualcomm President and CEO said, "The Metaverse is the future of the Internet and connected experiences, ushering in a new era of highly immersive, customizable digital experiences that drive global innovation and economic growth. Qualcomm is committed to providing China and the global ecosystem provide the most comprehensive and complete technologies and solutions, enabling a new era of connected terminals."

With a "unified technology roadmap", Qualcomm brings technological advantages such as AI, imaging, graphics, processing and connectivity to almost all types of terminals, including smartphones, tablets, XR glasses, PCs and cars, to help revolutionize A wide range of industries, accelerating towards the metaverse.

According to Anmon, Qualcomm has launched a number of solutions and carried out related projects. The Snapdragon XR platform is purpose-built for spatial internet needs and requirements, combining leading connectivity and AI performance with rich spatial audio, graphics and imaging capabilities for a truly immersive experience. At present, more than 50 XR commercial devices using the Snapdragon platform have been released, including products from Chinese manufacturers.

The coordinated development of 5G and AI promotes technology and application innovation

In recent years, important trends have emerged in many industries, such as the connection of everything to the cloud, the scaling of AI at the edge, and the digital transformation of industries. These are inseparable from the promotion of technologies such as 5G, AI, and cloud computing. With the blessing of 5G, the rich data generated by the connected terminals can be shared to the cloud in real time, large-scale data analysis and machine learning are possible, and the terminal experience will be improved accordingly; terminal-side AI that cooperates with the cloud, with the help of 5G Rapid development brings higher privacy, reliability, and lower latency, making it a powerful complement to cloud intelligence.

Taking the Snapdragon platform as an example, it not only brings the top mobile experience to smartphones, but also accelerates the realization of the immersive experience brought by Unbounded XR. In the automotive field, the powerful performance of Snapdragon enables the Snapdragon digital chassis to bring a safer, smarter and more immersive driving experience. Since 2020, the Snapdragon cockpit platform has supported more than 50 models launched by Chinese auto brands. At the Chengdu Auto Show last week, China's first model equipped with the Snapdragon Ride platform, the Great Wall Wei brand new Mocha DHT-PHEV lidar version, made its debut.

Qualcomm's vice president of product marketing said, "The integrated development of 5G and AI will enable hundreds of millions of terminals to realize intelligent interconnection, and integrate the real world and the digital world, which will have a profound impact on production and lifestyle."

As a complex integrating cutting-edge technologies, the key value of Metaverse is to bring innovation driving force to high-quality economic development. During the conference, Xu Hao, head of Qualcomm China R&D, pointed out, "5G's high speed, low latency and high reliability will greatly promote the popularization and prosperity of XR. Interaction in virtual digital space and spatial understanding and perception are all It needs the help of AI.”

Edge-side AI is another focus of attention in the industry. IDC predicts that 64% of data will be generated outside traditional data centers in the next few years, which means that more data intelligent processing will be done on the terminal and edge sides. The access to the massive data of the Metaverse has shifted the focus of AI processing to the edge, bringing key advantages such as enhanced privacy protection, higher reliability and security.

Qualcomm's vice president of product management said that Qualcomm has been deeply involved in the AI field for more than ten years, and is committed to continuously improving the performance-to-power ratio by providing efficient hardware, algorithms and software tools. Taking the seventh-generation Qualcomm AI engine supported by the Snapdragon 8+ as an example, under the given power consumption, it more than doubles the AI capability compared to the previous generation. In addition, the Qualcomm AI software stack enables operation across multiple categories of terminals with a single software combination. With innovative solutions and extensive ecological cooperation, Qualcomm is continuing to promote the popularization of terminal-side AI.

Join hands with industry partners to promote the application of cutting-edge technologies

Qualcomm is working with industry partners to jointly explore the implementation of the Metaverse in more application scenarios. During the conference, Qualcomm joined hands with China Mobile and Zhonghe Group to display "5G separation rendering technology to enhance the new experience of boundless XR", which was selected as the treasure of the eight town halls. The demonstration uses iQIYI Qiyu Dream Pro VR all-in-one machine (equipped with Snapdragon XR2 platform), Xiaomi smartphone (with Snapdragon mobile platform) using China Mobile's terminal slicing solution, and China Mobile Research Institute jointly developed and developed by Shiju The 5G femtocell (based on Qualcomm FSM100 5G RAN platform) has been completed, and the immersive interactive content provided by Danghong Qitian has verified end-to-end that the horizontal expansion capability of 5G technology can support large-scale separation and rendering of new services such as boundless XR. Commercially available, laying the foundation for future lifelike visuals and untethered XR experiences.

As the world's first modem and RF system integrated with a 5G AI processor, the Snapdragon X70 was selected into the WAIC's highest award - SAIL Award TOP30 list. The Snapdragon X70 leverages AI capabilities to bring extreme 5G performance to digital life and industrial applications; it also showcases an innovative example of "using AI technology to improve 5G performance", helping the industry to advance the foresight of "end-to-end communications powered by AI and ML" The technological evolution of the direction and the implementation of products have opened up a new era of intelligent connection.

Previously, Qualcomm also established a $100 million Snapdragon Metaverse Fund to provide funding for the creation of a developer ecosystem that enriches XR experiences such as games, health, media, entertainment, education, and enterprise-level applications. In the future, Qualcomm will continue to work with ecological partners to help the expansion and popularization of intelligent connected terminals with advanced connectivity, computing and AI technologies, accelerate the innovation of the mobile ecosystem, and open the door to the universe.