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China's wearable market shipments are expected to grow by 18.5% year-on-year in 2022

China's wearable market shipments are expected to grow by 18.5% year-on-year in 2022

Source:本站Time:2022-03-18Views:

According to a report released by the industry analysis agency IDC, it is expected that in 2022, Chinas wearable market shipments will exceed 160 million units, a year-on-year increase of 18.5%.According to IDC data, Chinas wearable device market ship…

According to a report released by the industry analysis agency IDC, it is expected that in 2022, China's wearable market shipments will exceed 160 million units, a year-on-year increase of 18.5%.


According to IDC data, China's wearable device market shipments in the fourth quarter of 2021 were 37.53 million units, a year-on-year increase of 23.9%. In 2021, China's wearable market will ship nearly 140 million units, a year-on-year increase of 25.4%.


In terms of category, the headset market will ship 78.98 million units in 2021, a year-on-year increase of 55.4%. The watch market shipped 39.56 million units, a year-on-year increase of 21.4%. Among them, there were 20.13 million adult watches, a year-on-year increase of 31.0%. Shipments of children's watches were 19.43 million units, a year-on-year increase of 12.8%. In addition, the wristband market shipments in 2021 will be 19.1 million units, a year-on-year decrease of 26.3%.


IDC believes that 2021 will be a year of recovery for the wearables market and a year of structural adjustment in the market. Including product form, market price and channel structure. Taking product form as an example, the market is showing a trend of transitioning from wrist-worn devices to watches, and from Bluetooth headsets to true wireless headsets. With the gradual release of market demand, users' consumption of wearable products is returning to rationality. In 2022, the wearable market will face certain challenges in maintaining rapid growth, but opportunities and challenges coexist.


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